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In Photography Monthly vond ik volgend interessant interview:
Canon surprised by digital growth
Tomori Iwas'hita, a director of imaging at Canon, reveals Photography Monthly editor Daniel Lezano how the growth in digital photography has surprised even Canon
Has the last year been a successful one for Canon?
Yes, it has been a good year in all areas, from cameras to camcorders.
What is Canon’s market share in terms of digital cameras?
We estimate that we have around 18-19 per cent of the total world market.
How does this translate to digital SLRs?
We have around 60 per cent of the digital SLR market. In 2003, around one million digital SLRs were bought, which means we sold around 600,000 units.
Which models have proved most popular?
Around 70 per cent of sales were the EOS 300D, 25 per cent the EOS 10D, while the professional models made up the remainder. In terms of units, it means we have sold around 18,000 EOS 10Ds and 60-70,000 EOS 30Ds.
How do sales of digital SLRs compare to film SLRs?
Last year, digital models represented two-thirds of SLR sales, film models one-third.
What trends has Canon noticed?
The growth of the digital sector has been faster than anticipated. Also, the vast majority of professionals have switched to digital or will do very soon. Our top-end film models, like the EOS 3 and 1V are now purchased by enthusiasts, as opposed to professionals.
What is Canon considering for its next generation of cameras?
While we obviously cannot reveal information on models, I can say that the increased resolution and larger files means that storage issues must be considered. While the pixel count springs to mind when looking at image resolution, we also consider other factors to overall image quality, such as noise levels and ISO speeds, as well as things like processing times, lower power consumption and possibly sensor cleaning.
What is the ceiling to the number of pixels that can be used on a sensor?
If you take the number of pixels found on a digital compact’s sensor, and built a 35mm format frame made up from the same sensors, you could theoretically have a 100 million pixel sensor. However, there would be no point doing this, as no one would want a camera with that sort of resolution.
Will Canon be part of Adobe’s aim to create an industry-standard Raw format?
While we admire what Adobe is trying to do, we do not see Canon becoming involved. Raw is a private format and we are continuously developing and improving our Raw format to give the best picture quality. Therefore it’s impossible to do this and work towards a universal Raw format.
Groeten,
Jeroen
Canon surprised by digital growth
Tomori Iwas'hita, a director of imaging at Canon, reveals Photography Monthly editor Daniel Lezano how the growth in digital photography has surprised even Canon
Has the last year been a successful one for Canon?
Yes, it has been a good year in all areas, from cameras to camcorders.
What is Canon’s market share in terms of digital cameras?
We estimate that we have around 18-19 per cent of the total world market.
How does this translate to digital SLRs?
We have around 60 per cent of the digital SLR market. In 2003, around one million digital SLRs were bought, which means we sold around 600,000 units.
Which models have proved most popular?
Around 70 per cent of sales were the EOS 300D, 25 per cent the EOS 10D, while the professional models made up the remainder. In terms of units, it means we have sold around 18,000 EOS 10Ds and 60-70,000 EOS 30Ds.
How do sales of digital SLRs compare to film SLRs?
Last year, digital models represented two-thirds of SLR sales, film models one-third.
What trends has Canon noticed?
The growth of the digital sector has been faster than anticipated. Also, the vast majority of professionals have switched to digital or will do very soon. Our top-end film models, like the EOS 3 and 1V are now purchased by enthusiasts, as opposed to professionals.
What is Canon considering for its next generation of cameras?
While we obviously cannot reveal information on models, I can say that the increased resolution and larger files means that storage issues must be considered. While the pixel count springs to mind when looking at image resolution, we also consider other factors to overall image quality, such as noise levels and ISO speeds, as well as things like processing times, lower power consumption and possibly sensor cleaning.
What is the ceiling to the number of pixels that can be used on a sensor?
If you take the number of pixels found on a digital compact’s sensor, and built a 35mm format frame made up from the same sensors, you could theoretically have a 100 million pixel sensor. However, there would be no point doing this, as no one would want a camera with that sort of resolution.
Will Canon be part of Adobe’s aim to create an industry-standard Raw format?
While we admire what Adobe is trying to do, we do not see Canon becoming involved. Raw is a private format and we are continuously developing and improving our Raw format to give the best picture quality. Therefore it’s impossible to do this and work towards a universal Raw format.
Groeten,
Jeroen