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Hele artikel: http://www.phrases.org.uk/meanings/say-cheese.html
Say Cheese
Meaning
A photographer's instruction just before taking a picture, in order to make people smile.
Origin
'Say cheese!' must have been said to people posing for photographs as often as 'watch the birdie!'. Articulating a long 'e' sound requires us to draw back our lips and bare our teeth in a grimace, which is the obvious reason for photographers using it. The question is though - why cheese and not some other word? (and, come to that, why birdie? - but more on that later).
[...]
Meaning
A photographer's instruction just before taking a picture, in order to make people smile.
Origin
'Say cheese!' must have been said to people posing for photographs as often as 'watch the birdie!'. Articulating a long 'e' sound requires us to draw back our lips and bare our teeth in a grimace, which is the obvious reason for photographers using it. The question is though - why cheese and not some other word? (and, come to that, why birdie? - but more on that later).
[...]
(grapje hoor)
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